Forget public speaking or craftmanship. Neglect your fitness and burn your dinner. None of these skills matter like mastering the art of...

Think SEO content marketing, and you may picture blog articles and regular web content. Some specialist industries, like trades and...

Forget about travel agents and holiday brochures. Your guests are searching Google to find the best hotel deals. If you're not getting...

Patient leaflets, guides, and brochures should deliver concise, compelling, easy-to-understand content. That means no puzzling terms or...

Whether you're conveying the benefits of your supplements, penning a patient leaflet, or creating an email marketing strategy for a...

Bold claims require bold evidence – that's the bedrock of the customer-company relationship. Endless products and services proclaim...

Got a sore throat or an unusual rash? Where do you turn to for information? That's right: you Google it! Almost every patient a doctor...

Forget the phone book. If customers want a plumber in a hurry, they Google it. Just like everything else. That means plumbers and other...

Search Engine Optimisation (SEO) is something of a buzzword online. Content writers and internet marketers pretend it's a complicated...