What is Medical Writing? And What Does a Medical Writer Do?
Got a sore throat or an unusual rash? Where do you turn to for information? That's right: you Google it! Almost every patient a doctor sees in their clinic has read the two to five results on Google. It's a bane and a blessing.
Even medical professionals must read pharmaceutical reports and scientific papers or create patient leaflets.
But who creates all this medical content? That's the job of the medical writer – I should know; it's part of my day job. Below I'll explain the ins and outs of medical writing – from healthcare blogs to high-level regulatory writing.
In this article:
What is Medical Writing?
Medical writing, or healthcare writing, is a specialised discipline that produces well-informed content on various medical topics. Topics range from in-depth medical research and journalism to patient-friendly blog posts for healthcare companies, as well as informational leaflets for hospital clinics.
Most notably, the term 'medical writing' often refers to the crucial role it plays in the pharmaceutical industry, where it's closely tied to regulatory writing.
With the extensive bureaucracy involved in developing and approving new medications, the ability to craft clear, comprehensive reports on a wide selection of subjects, including unexpected side effects and clinical trial overviews, is an invaluable skill.
This specialised writing is critical to navigating the regulatory landscape, making medical writers a sought-after asset in the pharmaceutical sector.
What is Medical Content Writing?
Medical content writing is where the rubber meets the road in healthcare communication. It's about transforming those mind-boggling medical terms (think pneumonoultramicroscopicsilicovolcanoconiosis) and jargon-filled concepts into clear, digestible content anyone can understand, whether they're patients, caregivers, health enthusiasts, or fellow healthcare professionals.
Medical content writers often find themselves typing out:
Educational articles and blog posts: These provide valuable health information and insights in an easy-to-understand format.
Health guides: Comprehensive resources that delve deeper into specific health topics, diseases, treatments, or wellness strategies.
Patient education materials: Tailored content aimed at helping patients understand their health conditions, treatment plans, or procedures.
Wellness tips: Practical advice to promote healthy lifestyle choices and prevent disease.
Website content and social media posts: Online platforms that disseminate health information and promote awareness on various medical topics.
Newsletters and promotional materials: Regular updates or marketing content for healthcare companies, hospitals, or other medical organisations.
Medical content writing isn't just about presenting facts; it's about making these facts accessible and engaging. Imagine taking a medical encyclopaedia, adding a dash of charisma, a spoonful of simplicity, and a good stir of credibility – that's the essence of medical content writing.
What Does a Medical Writer Do?
Not everyone is fluent in medicalese. Medical writers, therefore, operate at the intersection of healthcare and communication. Harnessing a solid writing ability and a deep grasp of medical topics, they convey information in an accurate, engaging, and comprehensible manner.
Want specifics? Here are some of their typical responsibilities:
Research: Medical writers thoroughly explore scientific data, medical literature, and guidelines to gather the most pertinent and reliable information. They need to grasp complex medical terminologies and concepts.
Translate: The core role of a medical writer is to translate complex medical jargon into language easily understood by a diverse audience. This can range from patients and the general public to healthcare professionals and regulatory bodies.
Write & Edit: They write and structure simplified information into various types of documents. These can include patient education materials, medical articles, regulatory reports, and pharmaceutical marketing materials. Additionally, they proofread and edit the content for clarity, accuracy, and coherence.
Collaborate: Medical writers frequently coordinate with healthcare professionals, regulatory affairs experts, scientists, and marketing teams to ensure that the content is accurate, relevant, and in alignment with the intended purpose and audience.
Why Hire a Medical Writer?
Just because you've got excellent writing skills doesn't make you a medical writer. While pharmaceutical companies appreciate their value, lots of businesses turn to run-of-the-mill content writers to churn out substandard content.
Medical writers are a step above, knowing their leukocytes from the leukotrienes. So, why hire a medical writer? Here are some reasons:
Expertise: Medical writers have a unique blend of medical knowledge and exceptional writing skills. They can understand complex medical concepts, data, and jargon, translating them into clear, accurate, and engaging content.
Time Efficiency: Writing about complex medical topics can be time-consuming. By delegating this task to a professional medical writer, healthcare organisations, pharmaceutical companies, and physicians can free up time to focus on their primary responsibilities.
Quality and Compliance: Medical writers are trained to write according to various guidelines and regulations. They ensure that the content is not only of high quality but also compliant with industry standards and legal requirements.
Better Communication: A skilled medical writer can effectively tailor content to different audiences. Whether it's writing for patients, the general public, healthcare professionals, or regulatory bodies, a medical writer ensures that the message is communicated effectively and understood clearly.
Improved Outcomes: Clear and accessible health information can lead to better patient comprehension, increased compliance with treatment plans, and, ultimately, improved health outcomes.
Ready for Impeccable Medical Writing?
Don't settle for below-par medical content. Book an appointment with Impeccable Writing today. We have the necessary knowledge and skills to deliver superior quality, medically accurate, and engaging content tailored to your needs. Let's start the journey towards better health communication together.