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Case Studies

Impeccable Writing promises impressive results. Whether through content marketing or product descriptions, our SEO writing will skyrocket your site traffic as you rise up the search rankings.

Business-to-Business (B2B)

Targeting keywords is only part of the equation. It's also about writing captivating content across a range of industries. We knew we had a challenge when we began working with this South African-based entrepreneur. The client ran one of South Africa's premier events companies and an SEO company needing quality content for their clients: topics ranged from pool covers to experiential marketing.

They needed to get ranked; we did just that. Here's what they had to say:

"Do you want content that ranks for your website? Then [Impeccable Writing] is your go-to copywriter. I've ranked over 20 of their articles on Page 1 of Google without effort."


Building trust is a key factor driving success for healthcare businesses. Patients want to know that the medical professional is competent and informed. As a former medical professional, I understand the role of quality medical content in attracting new patients. After all, we all consult Google for our health problems before seeing a doctor, podiatrist, or dentist.

For this client, we made sure it was their well-researched, easy-to-understand content that potential patients read. They saw a 217% rise in total impressions and a 194% increase in total clicks compared to the previous six months.

Cosmetic procedures are often a top topic of conversation. Celebrities and influencers generate a significant buzz whenever they mention a new cosmetic procedure. But there's always some scepticism. "Will it hurt?" "Is it effective?" Such questions are normal – but they're also an opportunity for spas and clinics to inform their clients.

Creating educational, engaging content can turn your business into a go-to authority for your industry. Customers are then more likely to book a procedure.

To drive traffic to this client's site, we wrote numerous articles focused on frequently asked questions about cosmetic and medical spa procedures. The results were impressive: a 255% increase in total impressions and a significant rise in their average position in Google.

Cosmetic & Medical

Financial Services

Growing a business is always a challenge. Once you've saturated your local market, it's time to go national. Achieving enough escape velocity to succeed is far easier with SEO content. By definition, ranking high in Google reaches clients nationwide (even worldwide).

This financial services company sought to expand their reach beyond their immediate region; our content led to a dramatic increase in traffic and impressions for this major financial institution. Through location pages and quality blog content, they saw a 192% increase in clicks and a 267% rise in impressions compared to the three months preceding our intervention.

Search Engine Optimised (SEO) Content

Many businesses rely on pay-per-click (PPC) advertising to improve their site traffic. That's a mistake! SEO content takes a little longer to work, but you'll save money and receive more organic traffic in the long run. Content works – see for yourself.

Schedule a free 1-to-1 consultation to explore how we can improve your business through quality content writing and digital marketing.

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